Hey there, I'm Jasmine!
I'm all about UX research with a twist of creativity. I’m passionate in utilizing my curiosity to unravel complex problems, employ effective methodologies, and uncover the core research questions. I don't just follow the book; I'm all about choosing the right research method that makes sense for each unique challenge.
What really gets me going is collaborating with diverse teams to take on complex puzzles. I love a good challenge, and I'm all about making a real impact!!
Work
I founded XF Consultancy, a UX research consulting firm dedicated to uncovering authentic user needs. I specialize in transforming insightful research findings into impactful solutions, driving ambitious outcomes for my clients.
Outside 9 to 5
Work hard play hard is my motto! When I’m not being a badminton enthusiast or equestrian aficionado, you can find me traveling around the globe exploring culture and different cuisines. 😎